Is a term used to describe systems used to automate many manual functions of communicating with people on the internet. It is commonly referred to as "MAS". Still confused? Okay, let's look at an example. You visit a website and are offered a free e-book. You choose to download the book and in the process your email address is submitted to the website. At this point... you most likely you have just entered into a marketing automation system. The MAS system will begin to build a profile of you and will automatically start to send email campaigns based on your interaction with the website or company.

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