Administration Area

This is a general term that is commonly used to describe a specific area of a content management system, blog, or application. The administration area allows administrators the ability to manage many areas of a public facing website or blog. Some basic features include adding content, deleting content, managing the navigation and look and feel.


Affiliates bring customers to companies or people that have something to sell. The seller pays an affiliate a percentage per sale or customer.


The term came from the marriage of two words... web and log. We combine the two words to get the word.. blog. Blog describes a type of website. The idea of a blog may have started with people publishing their personal content. As personal publishing grew in popularity, so did the term blog. Today, blogs can be simple or very sophisticated websites with huge amounts of readers.


What is a bot?  The term bot is also referred to as "crawlers," "spiders," or "robots." It's short for "search engine robots."  Bots are actions taken by search engines to visit and index a website.  They automatically collect web pages, store those pages, and analyze all the content to create searchable indexes which we call search engines.


The term cloud is used to describe a massive sized web hosting system.  Servers are so powerful these days, that one machine can hold hundreds or thousands of virtual private servers and services.  People can now rent or purchase small segments of a larger network to host their website or application.  Phrases such as, "In the cloud" or "Cloud computing" are used to describe such a powerful computing system.

Content Management System

The phrase, content management system, or "CMS", is used to describe a pre-built web publishing application. "Content" refers to a variety of things which may be placed on the internet, text, images, pdf files, video, and much more. The "Management System" part of the phrase describes the programming and database architecture that is needed to build a CMS System.


Commonly used to describe an internet domain. This is basically a name which is tied to a specific computer or IP address. Instead of using a long list of numbers to find a website, the internet is based on a Domain Name System, (DNS) system which allows for easier access to resources on the internet.

Examples of a domain are:,, and


Start building your website or blog today using this open source, content management system.  Open source, meaning the code is not owned by a single company or individual.  People, companies, and organizations are free to download the application at anytime and to build a website using Drupal. Create your media empire using Drupal. This website is built using Drupal.


The term export is commonly used when talking about moving data from one database to another. It can also be used in reference to other applications such as Microsoft Word, or Adobe Photoshop, where they have export functions to save a file in a format other than what they use by default. Here are a few examples of export, as it relates to what you may find when working on the internet. Example 1. You have a blog on a free service, but you decide to host your own blog using Wordpress.

Filename Extension

You see these things all the time at the end of a file on your computer.  For example, .txt, .html, .php, .dll, .jpg, .png, .js, and many many more.  These are called filename extensions.  They help your computer figure out what type of information is in the file itself.  It also help the operating system choose a program to run the file with.  Filename extensions are important pieces of information to keep things running smoothly on your system.


As in.... without charge.  No money down.  Many popular applications available on the internet are free or commonly referred to as open source.  Drupal and Wordpress are two examples of free content management systems available to anyone.  You may ask yourself... How can these possibly be free? The reasons are many... but on the internet, giving something away for free is a marketing strategy used to build up the number of users of a particular system.


HyperText Markup Language, or HTML is a computer language used on the web. HTML provides a standard way to allow internet browsers to read information from millions of servers on the internet that are publishing content in HTML. HTML is a key component of creating websites and blogs on the internet.


LAMP or LAMP stack, is a term that is commonly used to describe a group of technologies that are used to build websites. L is for Linux, which is the server operating system. A is for Apache, an open-source web server. M is for MySQL, an open-source database application. P stands for PHP, which is the programming language.

Landing Page

A general term that is used to describe a type of page on a website.  A landing page can be an overview page or it can have specific offers and forms.  For example, if a user receives and email with a great offer, they may click a link to that offer.  The user "lands" or arrives at a web page that has the offer and a sign up form.

Marketing Automation

Is a term used to describe systems used to automate many manual functions of communicating with people on the internet. It is commonly referred to as "MAS".  Still confused?  Okay, let's look at an example.  You visit a website and are offered a free e-book. You choose to download the book and in the process your email address is submitted to the website.  At this point... you most likely you have just entered into a marketing automation system.


The term Post can have many meanings and used in different ways... fence post, post office, post cereal. In this glossary, we are only concerned with post as it is used in technology. Post can refer to a blog post, or it can refer to a process to submit data to a server. For example... someone may ask, "Did you write that post?" In which case they would be referring to a blog post. Or, a web developer may ask.. "What fields did the form post?" There is a double meaning for post in the internet realm.


Premium is another way of saying Paid.  Instead of something being free, there is a price to use the service or to download a product.  For example, many Wordpress themes are free or premium.  Operating systems could be another example. The Linux operating system is free, or you can choose a paid system like Microsoft.  As a customer on the internet, you have many options to use free or premium services when trying to achieve a specific result on the internet.


When speaking about the internet, the term "registrar" refers to an organization that offers services to register and keep track of domain names.  Basically, if you register a domain name.. you will use the services of a registrar at some point in the process.

Search Engine Optimization

Search Engine Optimization, or SEO, is a method of strategically publishing content. The idea of SEO is to publish content so that people will find your web presence on the internet. An SEO strategy can require many different disciplines to be effective. There are technical requirements, marketing skills, social media strategies, and a whole host of other pieces that are needed when building a SEO strategy.


An open source mail delivery system that ships with many versions of Linux.  In simple terms... it delivers and receives email.  Sendmail is very powerful and handy to anyone running their own server.  Chances are... if you are on shared hosting, you will probably not have to deal with sendmail.  If you are running a VPS or dedicated web server, using and configuring sendmail may be an issue.

Social Media Strategy

This is a term you may hear in a variety of contexts.  Basically, Social Media Strategy refers to how an individual, company, or organization uses a variety of publishing services on the internet to communicate with their target audience.  For example, an individual may use Twitter to follow their friends and family. A company may use Twitter to engage with a huge audience and to drive traffic from their Twitter account, back to their website, and into a lead nurturing campaign.  Two different uses for the same service.


Stands for secure shell.  You may ask yourself... what the heck is a secure shell?  Basically, it lets you connect to another unix based computer.  The great thing about SSH, is the encryption.  Older technologies such as Ftp or Telnet send information in plaintext, so your password can be intercepted by a third party.  Not a good idea.  SSH is a line of defense against hackers.

If you are using linux based web hosting, then ssh is highly recommended for many of your connection and file transfer needs.


You are already familiar with how subdomains work, but the terminology may be new. Technically speaking, subdomains are part of the Domain Name System that is used to identify resources on the internet. For example, let's use If we add another name to the front, like this.., we have created a subdomain off the main domain. Very commonly you may see The www part is actually a subdomain that allows website administrators the ability to direct traffic to different servers on a network.


In internet speak... the term theme refers to the look and feel of a website. It's a mixture of graphics, colors, fonts, and the page layout that give a website a unique look. For example, if you think of a car... the body styling, the shape, and the colors are the "theme." The frame and engine of the car are separate, they are not part of the theme.


You hear or read this term from time to time in reference to a blog or website. The term "traffic" is a general term to describe the amount of people that visit your site.


A short messaging service or "SMS". Twitter allows people to connect with each other by "following" each other. Messages are sent primarily in text format with a limit of 140 characters. Twitter is a big part of any current social media strategy for internet communications.


URL is short for Uniform Resource Locator.  If someone asks to see your website, they may say, "Hey, what's the URL?"  They are asking how get to your website.  Another term is "address."  Instead of saying, "Hey, what is the uniform resource locator?"  A person might say..."What's the address?"  Technically speaking, the URL is a combination of identifiers used on the internet. If we use this url as an example:, the first thing we have is the protocol, http://.  This tells us we are using the hyper text transfer protocol.

Web Server

A web server is a computer that is connected to the internet and provides website content for viewing. When anyone on the internet visits a website, they are actually requesting information from a web server. Web servers are a necessary component for publishing a website or blog.


This is a general term which is used to describe a collection of text, images, and multimedia content found and organized in one place. There are millions of websites published on the internet.


Is a freeware program that provides a graphical user interface for FTP, SFTP, and SCP file transfer functions.  If you need to transfer files from one computer to another, this program is an excellent resource.  It has received a five start rating from CNET.

More information about WinSCP can be found at the WinSCP website.


A very popular free, open source content management system.  Wordpress started its life as software for blogging, but has changed over the years to incorporate features of a content management system.  Wordpress enables people and organizations to get up and running fast on the internet with a website. The application itself is free and can be downloaded from


WYSIWYG is short for, What You See Is What You Get.  This term usually applies to text editors found in many applications today.  With a WYSIWYG editor, a person should not have to know any HTML code to produce a web page which has text formatting.  For example, HTML authors use tags to bold text.  A person using a WYSIWYG editor just highlights the text and applies the bold attribute.  The editor adds the HTML code behind the scenes.  Below is a picture of a WYSIWYG editor:


Zip files are compressed files. Its usually a group of files that are gathered together and smashed down to make the overall file size smaller. They are commonly referred to as "zipped files." When zipped files are encountered, they need to be un-zipped, or de-compressed with a zip program. Windows users should be able to use 7-zip to un-zip files. Mac users may use stuff-it.