I was recently talking with a friend who owns a small woodworking business. He has a woodworking shop and makes an assortment of handmade items. He asked about building a website and specifically, when should he start the process. My advice was to start immediately. As we talked about his business, he showed some hesitation to the idea of starting right away. He asked about pricing, and I could see his eyes start to widen. Instead of promoting the idea of an expensive website, I gave him some alternatives. The idea is to just start.